Co-clarifying target groups and metrics for success, the wants and needs of target groups, the brand promise and a verbal and visual renewal of the visual identity and website.
Co-operation with: Evermade (web production)
We redesigned the Heureka brand to serve clear business goals using user-oriented methods. The outcome was a measured success in redesigning an exciting visual identity. All work was done hand-in-hand with the client.
We started off by clarifying and prioritizing Heureka’s target groups and the actual measurable conversion we want them to do. This doubles as a business goal.
After this we defined their wants and needs, and wrote target-group-specific promises. The visual design was done by finding out exactly how the target groups perceived the old identity, setting a target for the new one and validating the design choices by user testing. The new brand is used in web, print and space.
The brand has been further developed to serve Heureka Overseas Productions, an international operator of Heureka.