Taito – Brand design to communicate joy, happiness and handicrafts

for Taito Foundation

Customer insight, visual identity, logo design, magazine concept.

Year: 2015

Happiness lies in handicrafts – and the communication of handicrafts. 

We created a versatile and fresh visual identity and an updated slogan for the Finnish Craft Organization Taito Group. The new visual identity unifies and clarifies the communications of the bigger as well as the smaller member organizations. 

The visual image communicates inspiration, joy, light and optimism.

Want to hear more? Please contact:

Timo Berry

CEO, Creative director

timo@berrycreative.fi+358 41 532 4345

Photography by Paavo Lehtonen and Taito Foundation