Concept, art direction and copywriting of worksite fences.
Location: Lasipalatsi, Helsinki
Co-operation with: Antti Tuominen/Intohimotoimisto Cassius (Copywriter), Elias Klingén (3D artist)
The remodelling of the Lasipalatsi (Glass palace) and the construction of the Amos Rex Art Museum started in January 2016. We designed the visual image of the site during the remodelling and construction.
We wanted to create a disruptive approach to how constructions sites can look like and at the same time give a taste of what the future art museum will provide. This approach brings the new museum closer to the audience already during the construction. The strong visual texts of the work site fencing will contact the people passing by and communicate with them well before the museum itself will be accessible.
The texts on the fencing were refined together with the brilliant copywriter Antti Tuominen from advertising company Cassius. The work site barracks create a illusion of space, where an imagined Amos Rex - neon sign, created by the Swedish 3D designer Elias Klingén, levitates.
The work was awarded with the Silver Award at the annual Best Finnish Creative Design competition (Vuoden Huiput) in 2016.