Concept, art direction and multilingual (English, Finnish, Swedish) copywriting for worksite fences
Location: Lasipalatsi, Helsinki, Finland
Co-operation with: Antti Tuominen/Intohimotoimisto Cassius (Copywriter), Elias Klingén (3D artist)
The construction of the underground Amos Rex Art Museum in Helsinki started in January 2016. We designed the visual image of the worksite fences.
We wanted to create a disruptive approach to how constructions sites can look like and at the same time give a taste of what the future art museum will provide. This approach brings the new museum closer to the audience already during the construction. The strong visual typography with hidden messages will contact the people passing by and communicate with them well before the museum itself will be accessible.
The work was awarded with the Silver Award at the annual Best Finnish Creative Design competition (Vuoden Huiput) in 2016.
Photography by Paavo Lehtonen