Amos Andeson – Inspirational worksite identity

for Amos Anderson Art museum

“The work site fencing designed by Berry Creative has received a lot of positive feedback. As the client I’ve been glad about how the easily the project has gone in all of it’s phases. Berry Creative has dealt with all the practicalities with the construction company without us having to mediate in between in any way."

Timo Riitamaa, head of communications, Amos Anderson Art Museum

Concept, art direction and copywriting of worksite fences.

Location: Lasipalatsi, Helsinki

Co-operation with: Antti Tuominen/Intohimotoimisto Cassius (Copywriter), Elias Klingén (3D artist)

Year: 2015–2016

The remodelling of the Lasipalatsi (Glass palace) and the construction of the Amos Rex Art Museum started in January 2016. We designed the visual image of the site during the remodelling and construction. 

We wanted to create a disruptive approach to how constructions sites can look like and at the same time give a taste of what the future art museum will provide. This approach brings the new museum closer to the audience already during the construction. The strong visual texts of the work site fencing will contact the people passing by and communicate with them well before the museum itself will be accessible.

The texts on the fencing were refined together with the brilliant copywriter Antti Tuominen from advertising company Cassius. The work site barracks create a illusion of space, where an imagined Amos Rex - neon sign, created by the Swedish 3D designer Elias Klingén, levitates.

The work was awarded with the Silver Award at the annual Best Finnish Creative Design competition (Vuoden Huiput) in 2016.

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